The sign company that you choose for your Memphis, TN real estate project will depend upon many different factors. While a local sign company may be ideal for small businesses with only one location, a multi-location enterprise will tend to find that the logistical considerations of managing a number of vendors is impractical and time-consuming. A single-brand vendor is best suited for providing consistent brand, product quality, and adequate level of supervision that larger corporate projects require over time and in more specialized circumstances. You’ll also want a sign company that can provide flexible contract options, so that you can manage your advertising budget in an economical way.
A popular trend in signage contracting is to use multi-vendor signs for a wide variety of projects. In retail stores, for example, the multiple signage providers can help you advertise the same items from different vendors at the same time. When shopping for a trade show booth, it’s important to have a sign company on board that can handle the back-end work, such as booth set-up, trade show exhibits, trade show displays, and the like. There are also companies that offer their clients additional services, such as graphic design, signage programming, and even indoor displays. The trade show graphics and content are another facet in which a Memphis, TN sign company excels.
One important aspect of choosing the right sign company involves choosing the right design team. Your sign company will likely have a number of artists and designers on its roster, but business owners must do their homework to ensure that a particular company has the appropriate skill set to meet your needs. It’s also important to check out the credentials of these talented artists and designers before hiring them. There are several key steps involved in finding the best sign artists and graphic designers for your specific needs. Some of the most important things to look for include:
One thing that many sign companies will provide you with is vehicle wraps. Vehicle wraps are a unique way to promote your business because it’s a two-way effort-you pay for the vehicle wraps, and you get your name and your logo printed on the vehicle. The signage will be on the car, as well as on the sides, doors, and other visible areas of your car. If you’re paying an experienced sign company, they’ll likely have a portfolio of the work they’ve done for businesses, as well as samples of the work they’ve done for individuals.
Many sign companies, particularly in the South and around the Memphis area, will have a number of in-house sign artists on staff. Sign artists are the artists who create the customized graphics that appear on many of the business cards, brochures, fliers, and marketing materials produced by sign companies. Some of the more popular in-house graphic designers include: Mike Johnson, Mark Buell, or Rich Barlow. If you’re interested in working with an in-house sign company, you may want to ask them about their process for hiring graphic designers-do they look through portfolios of past clients, do they screen potential candidates, do they interview sign artists before hiring, etc?
In addition to having the ability to customize signs, a sign company can also do custom signs for events, conferences, conventions, trade shows, and other special occasions. It’s not uncommon for special events to require customized signage. For example, if you’re organizing a big event such as a rally or an anniversary party, it’s customary to want custom signs to help attendees know where to go and what to do. In addition to helping guests find their way around the area, custom signs can help attendees make it easy to find specific vendors, make it easy to find parking spaces, tell guests that restroom they should use, and/or provide contact information for outside event staff. Sign companies also produce custom signs at many trade shows and conferences.